This Privacy Policy explains how PrimeCallPartner ("we", "us") collects, uses, shares and protects information when you use our website, dashboard or inspection services. We comply with the UK GDPR, the EU GDPR, and applicable global privacy laws.
1. Data we collect
Information you provide
- Account data: name, email, phone, password (hashed), country.
- Vehicle data: make, model, year, registration / VIN, mileage, prior history.
- Photographs and videos you upload for inspection.
- Payment data: handled by our PCI-DSS-compliant payment processor; we do not store full card numbers.
- Communications: messages, support tickets, live-call recordings (where you have consented).
Information collected automatically
- Device & browser data: IP address, user agent, OS, screen size.
- Usage data: pages visited, actions taken, time stamps, error logs.
- Cookies and similar technologies (see Cookies section).
2. How we use your data
- To create and manage your account.
- To analyse your photographs with our AI models and produce your report.
- To allow our certified inspectors to verify findings and add notes.
- To process payments and issue invoices/receipts.
- To deliver, store and let you download your reports.
- To communicate updates, support replies and (where you have opted in) marketing.
- To improve our AI models, subject to anonymisation safeguards (see section 5).
- To prevent fraud and enforce our Terms.
- To comply with our legal and regulatory obligations.
3. Legal bases (UK / EU)
- Performance of a contract — when delivering the inspection you purchased.
- Legitimate interest — to operate, secure and improve the Service.
- Consent — for marketing emails, optional cookies, or call recordings.
- Legal obligation — for accounting, tax and anti-fraud requirements.
4. Sharing your data
We do not sell your personal data. We share it only with:
- Our certified inspectors and trained staff strictly on a need-to-know basis.
- Trusted sub-processors: cloud hosting, payment processing, email delivery, customer-support tooling and analytics. All are bound by data-processing agreements.
- Authorities, where required by law, court order or to prevent fraud or harm.
- Successors, in the event of a merger, acquisition or asset sale.
5. AI training & anonymisation
We may use uploaded images and report data to improve our damage-detection models. Before any such use, all data is stripped of personal identifiers (registration plates, VINs, faces, owner details) and treated as anonymised. You can opt out of any model-training use at any time by emailing privacy@primecallpartner.com.
6. International transfers
Our infrastructure may store and process data in the UK, the EU, and other regions. Where data leaves the UK/EEA, we rely on Standard Contractual Clauses or equivalent safeguards.
7. Data retention
- Account data: kept while your account is active and up to 6 years after closure for legal/tax reasons.
- Inspection reports & images: retained for 5 years for client access and dispute resolution, unless you request earlier deletion.
- Payment records: retained for 7 years per accounting law.
- Marketing data: deleted promptly upon unsubscribe.
8. Security
We implement technical and organisational measures including TLS encryption in transit, encryption at rest, role-based access controls, audit logs, regular backups, vendor reviews and a defined incident-response plan. No system is 100% secure; if a breach affects your data we will notify you and the relevant authorities as required by law.
9. Your rights
- Access, rectify or erase your personal data.
- Restrict or object to certain processing.
- Receive your data in a portable format.
- Withdraw consent at any time (without affecting prior lawful processing).
- Lodge a complaint with your local supervisory authority (in the UK, the ICO at ico.org.uk).
To exercise any right, email privacy@primecallpartner.com. We will respond within 30 days.
10. Cookies
We use strictly-necessary cookies for login and security. With your consent we also use analytics cookies to understand usage and marketing cookies to measure campaign performance. You can manage preferences in your browser at any time.
11. Children
The Service is not directed to children under 18 and we do not knowingly collect their personal data.
12. Changes
We will post any updates to this policy on this page and notify you of material changes via email or dashboard.
13. Contact our Data Protection team
📞 +44 7490 342576
✉️ privacy@primecallpartner.com